Become an established brand in the travel industry
Use technology to promote unique experiences
Differentiate from competitors through great design
Establish trust and credibility through excellent service
Create a loyal customer base
Planing a trip can be a overwhelming and stressful experience. Thats why people like to buy a trip from a travel agency or a travel agent especially in the premium segment.
Sharing memories from the expedition
Users are eager to share their experiences by posting photos/videos and opinions during and after their trip. The experience with Nomadic Road does not end after the trip is finished.
Expressing interest or booking an expedition
The act of expressing interest or booking an expedition is a turning point in the process, as it turns a user into a client. That means that going on a journey with Nomadic Road begins in that very moment, far before physically going on the expedition.
Market research analysis
Navigating in the wilderness
The Nomadic Road visual identity consists of two main symbols: Master Logo and the Mark. The mark symbolises a compass arrow, guiding through the wilderness. The mark set together with the brand name doubles up as the letter “A”.
Designing a useful and beautiful webpage packed with information about each expedition.
Booking an expedition
Finding an easy path for a long booking process.
We’ve made the booking path in a way that is familiar for travellers, leaving a large header with essential trip information and visible breadcrumbs, showing each magor step in the booking process.
Everything in one place
We made a place for the clients to track their progress while on the expedition, get important notifications from the hosts and manage their documents.
The website was well received by the company and their clients.
Although, it is not the main selling point, it has increased communication with potential clients and raised brand awareness on the web.
The introduction of a design system within our team was a relatively new aspect of our process. I learned that a design system’s success relies on a dedicated advocate who will keep it up to date and verify it with the companies visual language.