Nomadic Road

SUMMARY

I lead design for a company offering off-road expeditions to far ends of earth.

CLIENT

Nomadic Road

MY ROLE

Logo Design
Research
Prototyping
UI Design

YEAR

2016 / 2017

PROBLEM STATEMENT

As a new company in the travel industry, Nomadic Road needed a place for recognition and to showcase their unique experiences.

Project Goals

1

Become an established brand in the travel industry

3

Use technology to promote unique experiences

5

Differentiate from competitors through innovation

2

Establish trust and credibility through excellent service

4

Create a loyal customer base

Research Methods

1

Market research analysis

3

Emotional journey

5

Information Architecture

2

Customer journey

4

Prototype testing

PROTOTYPING

We set up a lo-fi clickable prototype using Invision App to help aid the customer conversations and also provide usability insights.

Outcome

Our customer

The website was well received by the company and their clients.
Although, it is not the main selling point, it has increased communication with potential clients and raised brand awareness on the web.

Learnings

The introduction of a design system within our team was a relatively new aspect of our process. I learned that a┬ádesign system’s success relies on a dedicated advocate who will keep it up to date and verify it with the companies visual language.

Featured In

Forbes
Conde Nast Traveler
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